Month 1: Technical SEO
Keyword Research and Analysis:
– Utilize tools like SEMrush, Ahrefs, and Google Keyword Planner to identify high-volume and relevant keywords related to “Best computer institute in Delhi.”
Website Audit:
– Perform a comprehensive technical audit of the website to identify and fix any issues affecting crawlability, indexing, and site speed.
On-site Optimization:
– Optimize Meta tags, headers, and URLs with relevant keywords.
– Ensure proper internal linking structure for better navigation and link equity distribution.
Schema Mark-up Implementation:
– Implement schema markup to enhance the website’s appearance in search engine results pages (SERPs).
Month 2: On-page SEO & Content Creation
Content Audit:
– Evaluate existing content and identify gaps.
Content Creation:
– Develop high-quality, informative content focusing on relevant topics related to computer courses, certifications, and career opportunities.
Keyword Optimization:
– Incorporate targeted keywords naturally within the content while maintaining readability.
Optimize Multimedia:
– Optimize images and videos with descriptive filenames and alt tags.
Internal Linking Strategy:
– Strategically link new content to existing relevant pages to improve their visibility and authority.
Month 3: Off-page SEO & Link Building
Link Profile Analysis:
– Analyze the website’s backlink profile and identify opportunities for improvement.
Guest Blogging & Outreach:
– Reach out to industry-related websites and offer high-quality guest posts with contextual backlinks to the target pages.
Local SEO Optimization
– Claim and optimize Google My Business listing for the institute’s location in Delhi.
– Acquire citations from local directories and listings to improve local search visibility.
Social Media Engagement:
– Share informative content on social media platforms to increase brand awareness and attract potential students.
Month 4-6: Ongoing Optimization and Monitoring
Performance Tracking:
– Monitor keyword rankings, organic traffic, and user engagement metrics regularly.
Content Updates:
– Continuously update and optimize existing content based on performance and industry trends.
Backlink Monitoring:
– Monitor new backlinks and disavow any low-quality or spammy links.
Competitor Analysis:
– Keep track of competitors’ strategies and adjust our approach accordingly to maintain competitiveness.
Technical Maintenance:
– Regularly check for any technical issues and address them promptly to ensure smooth website operation.
Tools Required:
1. SEMrush or Ahrefs for keyword research and competitor analysis.
2. Google Keyword Planner for keyword volume and trend analysis.
3. Screaming Frog or DeepCrawl for website audits.
4. Yoast SEO or Rank Math for on-site optimization.
5. Google Structured Data Testing Tool for schema markup implementation.
6. BuzzSumo for content ideation and analysis.
7. Google Analytics and Google Search Console for performance tracking and monitoring.
8. Moz or Majestic for backlink analysis and monitoring.
